A Refined Flagship Focused on Imaging Excellence
vivo has officially unveiled its latest premium smartphone, the X300 Ultra, reinforcing its long standing focus on mobile photography while refining an already powerful formula. Rather than introducing radical changes, the company has chosen to enhance what already worked, delivering a device that builds on its predecessor with improved hardware, smarter software, and deeper professional imaging capabilities.
At its core, the X300 Ultra continues with a proven triple camera system built around 14mm ultrawide, 35mm main, and 85mm telephoto focal lengths. This familiar setup ensures consistency for photographers while introducing meaningful upgrades in sensor technology and processing.
Near 1 Inch Main Camera Brings Professional Level Detail
The highlight of the X300 Ultra is its new 35mm main camera, which now features a large 1 by 1.12 inch 200MP Sony Lytia 901 sensor. This marks a significant leap from the previous generation, offering nearly four times the resolution and approaching the physical size of a 1 inch sensor.
The lens incorporates a new 1G plus 6P coating technology that reduces reflectivity by 20 percent, helping deliver clearer images with improved contrast. Despite a slightly narrower aperture of f1.85 compared to its predecessor, vivo compensates with advanced processing and stabilization rated at CIPA 6.5, ensuring sharp and stable results even in challenging conditions.
Upgraded 200MP Telephoto with Faster Autofocus and Better Stabilization
The 85mm telephoto camera also receives a major upgrade, now using Samsung’s latest ISOCELL HP0 sensor. While it maintains the 200MP resolution and similar sensor size, it introduces faster autofocus performance with up to 60 updates per second, improving subject tracking significantly.
Additionally, the telephoto lens debuts a 3 degree gimbal grade optical stabilization system, achieving a CIPA 7.0 rating. This makes it one of the most stable zoom cameras in a smartphone. Although the aperture shifts to f2.67, slightly dimmer than before, the improved sensor efficiency and stabilization help maintain strong performance.
To further extend zoom capabilities, vivo introduces two new teleconverters. The 400mm option offers 17.4x zoom for long distance shots, while a more compact 200mm option provides 8.7x zoom, giving users flexible shooting options across scenarios.
Ultrawide Camera Retains Proven Performance
The ultrawide camera remains consistent with the previous generation, featuring a large 1 by 1.28 inch sensor paired with a 14mm focal length. This decision reflects vivo’s confidence in its existing hardware, which already delivers high quality wide angle images.
Advanced Video and Color Science for Creators
Beyond hardware, vivo has made significant strides in video capabilities. The X300 Ultra supports multi focal 4K recording at 120 frames per second with 10 bit Log output, enabling professional grade video capture. The inclusion of 3D LUT import support and compatibility with the ACES workflow positions the device as a serious tool for content creators.
A new photography application introduces a built in 3D LUT library, allowing users to experiment with cinematic color styles. vivo’s updated color science system uses a dedicated 50MP true color sensor with 12 spectral channels to achieve accurate color reproduction at the pixel level.
Combined with a dynamic compression algorithm that preserves highlights and tones, the system offers flexible output ranging from natural to filmic looks, depending on user preference.
Flagship Display and Performance with Larger Battery
The device features a 6.82 inch Ultra XDR AMOLED display with a resolution of 3168 by 1440 pixels and an adaptive refresh rate from 1Hz to 144Hz. This ensures smooth visuals while maintaining efficiency.
Powering the X300 Ultra is the latest Snapdragon 8 Elite Gen 5 processor, paired with up to 16GB of RAM. Storage options go up to 1TB, with the highest variant also supporting satellite communication.
Battery capacity has been increased to 6600mAh, supported by 100W wired charging and 40W wireless charging, ensuring long usage with minimal downtime.
Global Ambitions with Premium Build and Design
In terms of design, the X300 Ultra retains a familiar aesthetic but removes the capacitive camera button for a cleaner look. It will be available in Green, Silver, and Black finishes.
The smartphone is launching first in China, with plans for a broader global release, marking an important step for the Ultra series as it expands beyond its traditional market.
A Confident Step Forward in Smartphone Imaging
The vivo X300 Ultra does not attempt to reinvent the flagship smartphone but instead sharpens its identity as a camera first device. With its near 1 inch sensor, advanced zoom capabilities, and professional video tools, it stands as one of the most photography focused smartphones released this year.
For users who value imaging above all else, the X300 Ultra represents a thoughtful evolution that blends cutting edge hardware with practical, creator focused software enhancements.
